![]() Bacs sees in Zenith, it’s not so much about Zenith’s future in watchmaking, however defined currently by the Defy 21 and Defy Zero G, but in the strength of its history and if Tornare can deftly manage the two spectrums – its modern vision and its historical references – there’s no doubt that Zenith will find its Zenith. But its not cynical exploitation of heritage as some brands have mined in recent years, there’s little doubt that whatever gold that Mr. ![]() But as yesterday’s presentation over Zoom would have it, both community and internal polls as to the commercial potential of the new Zenith Chronomaster Revival Shadow, once again shows overwhelmingly that the brand is still very much a force of potent legacy. Under former Head of LVMH watchmaking and interim CEO Jean Claude Biver, Zenith then embarked on a journey towards becoming the “Future of Watchmaking” with an all new Defy series in angular cases with round bezels and openwork dials. Speaking to CEO Julien Tornare on the occasion of LVMH’s inaugural watch week in Dubai, the watch community often struggles with the positioning of one of the industry’s most storied names: a lone watchmaker struggling against all odds at saving the intellectual property and know-how of mechanical watchmaking as a similarly named tech company (of the era) Zenith Radios systematically gutted their latest acquisition. “ – Julian Tornare on balancing Creativity and Provenance New Zenith Chronomaster Revival “Shadow” bets on the brand’s Modern Heritage… and Wins “There absolutely must be. At Zenith we have a century and a half of proud tradition on which to draw but this must be leveraged within the framework of looking to the future – in other words, building on the past to create the future. Fast forward 2020, the new Zenith Chronomaster Revival Shadow, is inspired by the same A384 case with one key distinction – a modernesque black colour, monochromatic aesthetic from 1970. Consider for a minute, in the midst of already softened economic conditions, a platinum model with lapis lazuli dial sold for a quarter of a million, while 20 gold models and 49 stainless steel models were snapped up like gangbusters. Why? Auction houses typically sell vintage collectible timepieces, theirs was a unique trio of new “old” A384 based, limited edition El Primero chronographs, all sold out in under 30 minutes. After all, in November 2019, Bacs and partner-in-crime, Alex Ghotbi, Phillips’s head of watches, made history with a trio of unique El Primmer chronographs. After all, Aurel Bacs, the auctioneer credited for sky-rocketing vintage Paul Newman Rolex Daytona prices, has been casting his sights on the next “new old” big thing – Zenith. Modern heritage would appear to be a misnomer of terms but it describes the new Zenith Chronomaster Revival “Shadow” to a tee.
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